Eye Movement Desensitization and Reprocessing

(EMDR)

Eye Movement Desensitization and Reprocessing (EMDR) is a gentle, evidence-based therapy that helps the brain process and release distressing memories. By using guided eye movements or other forms of bilateral stimulation, EMDR supports the nervous system in resolving past experiences so they feel less overwhelming—allowing for greater clarity, calm, and emotional balance.

  • Eye Movement Desensitization and Reprocessing (EMDR) is a structured, evidence-based therapy designed to help the brain process and integrate distressing or traumatic experiences. When something overwhelming happens, it can sometimes become “stuck” in the nervous system, continuing to trigger emotional or physical responses long after the event has passed.

    Through guided eye movements or other forms of bilateral stimulation, EMDR helps the brain reprocess these memories in a safe and supported way. Over time, the experience becomes less intense, allowing you to feel more grounded, at ease, and better able to move forward.

  • EMDR is for individuals who feel impacted by past or overwhelming experiences—whether big or small—that continue to influence how they feel, think, or respond in everyday life. It offers a gentle, structured way to process these experiences and support a greater sense of calm, clarity, and emotional balance.

    It may be helpful for:

    • Anxiety, stress, or panic

    • Trauma or distressing past experiences

    • Emotional triggers or heightened reactions

    • Negative self-beliefs or low self-esteem

    • Feeling “stuck” in patterns, thoughts, or behaviours

    • A desire to feel more grounded, regulated, and in control

  • EMDR helps the brain process experiences that may feel “stuck,” allowing emotional and physical responses to past events to settle. By reprocessing these memories in a safe and supported way, EMDR can promote lasting relief and a greater sense of well-being.

    Benefits may include:

    • Reduced intensity of distressing memories and triggers

    • Decreased anxiety, stress, or panic responses

    • Improved emotional regulation and resilience

    • Release of negative self-beliefs and increased self-confidence

    • Enhanced clarity, focus, and mental balance

    • Greater ability to move forward and feel present in daily life

  • During EMDR, your therapist guides you to focus on a specific memory or experience while using gentle, bilateral stimulation—most commonly side-to-side eye movements, but sometimes taps or sounds. This stimulation helps your brain reprocess the memory, allowing it to shift from being emotionally overwhelming to something your mind can integrate more easily.

    The process typically involves:

    • Identifying a target memory or distressing experience

    • Noticing the emotions, thoughts, and body sensations connected to it

    • Using guided bilateral stimulation to help the nervous system process the memory

    • Gradually noticing changes in how the memory feels, reducing distress and strengthening coping resources

    • Repeating the process with additional memories or experiences as needed

    EMDR is collaborative, gentle, and paced according to your comfort, helping you feel supported while your mind and body work toward healing.

  • EMDR (Eye Movement Desensitization and Reprocessing) and ART (Accelerated Resolution Therapy) are both evidence-based therapies that help the brain process and release distressing memories, but they use different approaches:

    EMDR

    • Uses guided bilateral stimulation (usually side-to-side eye movements, sometimes taps or sounds)

    • Focuses on reprocessing traumatic or distressing memories so they feel less overwhelming

    • Often involves exploring associated emotions, thoughts, and body sensations

    • Effective for trauma, anxiety, panic, stress, and negative self-beliefs

    ART

    • Uses guided eye movements combined with imagery and visualization techniques

    • Helps the brain “rewrite” the way distressing memories are stored, reducing emotional intensity quickly

    • Often faster and more directive than EMDR, with a focus on changing unwanted physical and emotional responses

    • Particularly effective for trauma, phobias, anxiety, and repetitive negative patterns

    In short: EMDR is about reprocessing and integrating memories safely over time, while ART actively helps the brain reframe and resolve how those memories affect you—often in fewer sessions.

Reprocessing with Care: EMDR

Jennifer Rowe

Our EMDR Therapist

Jennifer is a Registered Provisional Psychologist with the College of Alberta Psychologists and obtained a Master of Arts Degree in Counselling Psychology from Yorkville University. For over 25 years, Jennifer has supported children, teens, adults, and families in finding safety, connection, and hope within the relationships that matter most. Her career began counselling children and mothers escaping domestic violence. Later, she committed two decades to working across two school divisions, advocating for students with complex needs, empowering their parents, supporting families to navigate the medical, school, and community systems, while strengthening the family connection. 

She also has a special passion for helping children and spouses of First Responders. Drawing from her own 25 years as a Calgary Police spouse, she understands the unique stressors on families and the resilience this work culture demands. By supporting the First Responder’s family to address feelings of fear or helplessness, secondary trauma, and to strengthen communication, she is helping create a supportive home environment for the responder to recover and thrive. 

Because we are all wired for connection, she takes a relational and collaborative approach to help strengthen relationships while supporting personal growth. She provides a warm, safe space to continue to heal and grow, and would be honored to walk alongside you during your personal journey. 

Booking EMDR, Insurance Coverage and Direct Billing

Eye Movement Desensitization and Reprocessing (EMDR) can be booked as an individual treatment or integrated into therapy sessions with Jennifer. Before booking an EMDR session, a 15-minute meet-and-greet is required to ensure this approach aligns with your therapeutic goals. During this consultation, you will have the opportunity to connect with Jennifer, discuss your objectives, and learn more about what to expect during your EMDR session.

Many of the services offered at Maliya may be eligible for insurance coverage. Before booking, please review your practitioner’s bio (located at the bottom of their profile) to confirm their designation and if your insurance provider(s) are able to provide coverage.

Please note that we cannot guarantee coverage for any specific service, as eligibility depends on your individual insurance plan/policy. For this reason, we strongly recommend confirming your coverage details directly with your insurance provider prior to booking, including whether your service may be eligible under a Health Care Spending Account.

Once coverage has been confirmed, please contact us to determine whether we are able to direct bill your insurance company or if you will require an invoice receipt to submit for reimbursement.